February 2, 2012

How To Use SEO To Get Targeted Traffic To Your Niche Website

I’m pleased to welcome Susanne Myers of DailyAffiliateTasks.com as a guest blogger. Please feel free to comment and add to the discussion about a topic we are all interested in — getting more targeted traffic.

Susanne MyersMy biggest source of traffic across all my niche websites is free Search Engine Traffic. I love it because the traffic keeps coming in 24/7 without too much upkeep on my part. Of course optimizing your site and getting to the point where search engines rank it, takes some up-front work. But believe me, it is well worth the effort. Here’s my process for adding new search engine optimized content to all my niche websites.

Start With Keyword Research

All the search engine optimization in the world won’t do you much good unless you’re optimizing for the right keywords and key phrases. Start by using tools like Wordtracker or the free Google Keyword Tool to find out what people are searching for. Look for “long-tail” keywords to use on individual blog posts.

Long-tail keywords usually have three or more words in them and don’t get a huge amount of daily searches. The big advantage is that there also isn’t a whole lot of competition for these phrases, making it easy to rank for them.

On most of my niches sites 80% of my traffic comes from these long tail searches. I’ll walk you through the exact steps I take to get them to rank.

On Page Optimization

This is the easy part. There are three things you have to pay attention to:

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  • Titles
  • Content
  • Links

Titles – Be sure to use your keyword in the title of your page or blog post. In fact I recommend you use WordPress to run your niche websites. This will ensure that your blog post title is also the title of your html page and that you have an H1 tag on your page. Your only job is to include your keyword or key phrase in the title of your post.

Content – Don’t overdo this. Just make sure you include your exact keyword or keyphrase once in your post. Ideally you want to work it into the first 100 to 150 words. If you’d like and if it makes sense in the context, you can use bold or italicized font for the phrase. If your article or blog post is pretty long, you may want to fit another variation of your keywords in the text a little further down the page.

Internal Links – Last but not least, make sure that the links you put on your site that link to the new page or blog post include your keyword as well. Again, if you’re using WordPress, this will be automatically taken care of since the internal links that make up your site navigation are the titles of your blog posts.

For a little added boost, find one or two older blog posts and mention the new one in those posts, linking to it with your keywords as the link text. Here’s an example. If Chris wanted to improve her internal linking and rankings on a blog post she wrote about WordPress themes and how to choose them, she could just link it like this.

That’s all there is to on-page search engine optimization. Next, it’s time to get some links and let the world know about your blog post.

Promote Your Content

The next part of SEO is all about getting the ball rolling and letting your target audience know about your new blog post or article. There are quite a few things you can do here:

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  • Bookmark your page on social bookmarking sites like Delicious, Digg, Stumbleupon etc.
  • Post about it on social media sites like Twitter, Facebook, LinkedIn etc.
  • Send an email out to your list about the new content.
  • Write an article or guest blog post and link to it.
  • Comment on other blogs in your industry and link to your new post.
  • Participate in online forums and change your signature file to include a link to the new post.
  • Record a quick audio or video about your post or a related tip and submit it – including a link back to your blog post in the description.

Just be sure to do at least a few things to promote your content. Another easy thing to do is to install a plugin on your blog or niche site that makes it easy to share your content. “Sociable” is a good option, as is  the “Sharebar” plugin.

Attract Links and Social Media Attention Like A Magnet

Attract Links Like a MagnetEverybody has some sort of virtual property these days. It may just be a twitter and Facebook account, or it may be a blog or website. This means that quite a few of your readers can send you quite a bit of traffic on any given day.

The key to attracting these links and social media attention is to write something interesting and informative and to get the ball rolling by doing some initial promotion as I’ve outlined above. That’s it … once you can get people talking on social media sites about the great tips you’ve shared on your blog, you’ll all set.

Give this a strategy a try and watch your search engine traffic increase each and every week.

Ready for more tips on what works and what doesn’t? Join Daily Affiliate Tasks.com for $10 per month and do those things in as little as 30 minutes per day that actually bring you more traffic, more subscribers and make more affiliate commissions. Learn more and join today at www.DailyAffiliateTasks.com

If you enjoyed this article, check out Susanne’s “Get More Targeted Traffic” project where she lays out the steps for using guest blog posts to get more traffic to your own blog.

Susanne Myers
Susanne Myers is an affiliate marketer who has been exploring various niches and marketing to them for over 5 years. She has been making a full time living doing this for over 3 of those years and has gotten pretty good at picking profitable niche markets. Let her show you how you can get started as well.
Susanne Myers

Latest posts by Susanne Myers (see all)

  • Great tips, Susanne. It’s not difficult to do: you just have to be consistent. Following the outline you provided will make it much easier for people to get results.

  • John says:

    Very nice article. Simple and concise for newbies to SEO. I mostly like the definitions.

  • Ajnabii says:

    I had never thought of that before and will have to keep that in mind. I was only matching headings to keywords in the post.

    The other is about internal links. I didn’t know there could be too many and will watch it from now on so I don’t have more than four.

    Thanks for these great tips!

    Read more: SEO Tips for Targeted Traffic Generation

  • Thanks for the information Susanne
    I still have faith in buying traffic, since i have seen its benefits in the past.


  • Lonn says:

    Nice post. I too believe in consistency and organic growth of a website. It’s truly important to be patient with it.

    Ironically when I first started online ventures, I opted-in and then decided to bow-out, later realizing that was a mistake. It’s important to stick with it.

    So then I suppost patience and consistency perhaps are fundamental ingredients to add to your (as you say) “virtual property.”

    Keep up the good work!

  • Mark Thompson says:

    Nice post, I agree 100% with the promotion side of the post, one thing i like to focus on is that when i use longtail keywords I always try to choose keywords that are Buying related. I find that as well as traffic these often result in me making income .

    anything this that starts with, Best…. Most effective… …..review etc work best.. I always avoid anything that has Free in the search term 😉

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