Leave it to Google to send unsuspecting website owners into a tailspin with no warning whatsoever. As is typical, the Big G dropped an algorithm bomb in 2011 with the original Panda update then again in 2012 with the Penguin “over-optimization” update. That sent website owners scrambling to pick up the pieces.
Most of us had been following the long-standing rules of keyword optimization that said to use keyphrases often in our copy, title tag, description tag, ALT tags, navigation, etc., etc. But there’s one lady who was paying attention to the subtle changes that were happening without much fanfare. Continue reading