August 28, 2013

The Best Kept Secret of Highly Successful Bloggers

24 hours24. That’s it. We only get 24 hours in a day and then whatever was on our to-do list that didn’t get done has to be moved to the next day’s list. Problem is, there are only 24 hours in that day as well. When you’re trying to handle the daily operations of your business, tend to clients, promote your business and – at some point – have at least what might possibly resemble a social life, coming up with new, fresh content for your blog can be a real chore.

You know all those blogs that publish posts every day? The ones you love to read because the content offers just what you’re looking for? Chances are good that at least some of your favorite bloggers use what’s referred to as private label rights (PLR) articles.

I’m not talking about curated content where you go out and find other people’s articles and share them with your followers. PLR is content you purchase and have full rights to use as your own. It’s rather like hiring a professional ghost writer or article writer, but – because PLR is sold to a small number of people – it’s drastically less expensive than getting a pro to write quality content for you alone.

Nicole Dean Easy PLRAs I mentioned in this interview I did with Nicole Dean of a while back, PLR has two distinct differences from content curation.

  1. You can change PLR as much or as little as you want. In fact, you usually do want to edit or massage the articles to give them your own touch. With curated articles, you must use them on your blog as-is.
  2. Unlike articles you republish from or other sites, you don’t have to link back to or promote anyone else unless you choose to. Since you’ve paid for PLR articles, you can do with them (pretty much) as you please.

This is a real lifesaver for busy bloggers!

If you need top-notch posts, but don’t have enough hours in the day (or skill or desire) to write them, PLR is an option you should look into.

I’ve been a customer of Nicole’s for years and have always appreciated the quality of the articles she provides. It makes my life so much easier to have a blog post I can open, read through, tweak a bit, add a paragraph or so to and publish.

Instead of it taking me hours to write one blog post it takes me around 15-20 minutes. Huge timesaver!

So, let me give some answers before you ask…

Any time I mention PLR articles, the questions start to flood in. Let me share several of the most frequently asked and my answers.

“Isn’t using PLR cheating? Shouldn’t I be writing my blog posts myself?”

Entrepreneurs outsource practically every area of their business from tax preparation to search engine optimization. PLR is just another twist on ghost writing. Is it cheating to purchase a website template (that other websites might also be using), have a designer tweak it and put your company name on it? No. Because you paid for that design template and it belongs to you.

The same is true of PLR articles. You pay for the professionally-written articles and can use them as you see fit.

“Won’t using PLR put duplicate content on my site that Google won’t like?”

Not if you use PLR in the way it is intended. Just like those web site templates you can buy online, you will want to tweak and add to the PLR articles you purchase. You’ll want them to be in your own voice and have examples from you. That way your blog readers can relate to what’s written. PLR is a starting point. While you *could* use the articles as-is, it’s much better if you edit them.

When you do this, you no longer have the risk of duplicate content.

“Aren’t PLR sites full of low-quality articles?”

Some are. PLR came into being around 2005-2006 and there were a lot of sites back then that only had what I refer to as “junk” articles. They weren’t worth the digital paper they were printed on. Unfortunately, many PLR sites still provide less-than-stellar content.

That’s why I buy PLR from Nicole Dean.

I have never had a bad experience with the articles she offers. They are affordable, professionally written, available for all sorts of topics and simple to use.

checkRight now Nicole is running a rare 50% off sale so it’s the perfect time to try PLR. If you already take advantage of this well-kept blogging secret, you can stock up on different topics while the sale is going on.

Remember… PLR articles are only sold to a limited number of people. There is not a never-ending supply. The best topics will go fast so if you have something particular in mind, you’ll want to snatch it up quickly.

Still have questions about PLR? I’d love to answer your questions. Just leave a comment below and I’ll provide any information I can.

Happy blogging

Christine Cobb

Christine Cobb

is a web technology consultant, a small business online marketing consultant and provides information for new bloggers and affiliate marketers.
Christine Cobb