All Internet marketing guides stress the importance of using only quality content for the blog pages, yet, the question remains: how can one decide which is good content and which not? I simply suggest that we start from the very nature of the blog: a highly informational and personal site which tackles subjects in a specific domain. Hence, when designing the blog, don’t make it too complex, stick to the simple structures that allow users to perform actions easily on the page. The frame should also be very simple and the eventual ads and links need to naturally blend in the content of the blog. Web design provides the great advantage of using similar fonts and formats, so that only some elements on the page stand out.
Furthermore, you may have learned by now that you need to create the site content around some high-in-demand keywords that users type in the search box of the engine. The more the keywords, the higher the chances to have your blog appear in the first result pages. Find the Best Keywords for Your Business and Drive More Traffic to Your Website. However, many bloggers understand keyword density the wrong way. The blog content should naturally include the keywords in an easy-to-read kind of way; a keyword density that goes higher than 2 or 3% could make the articles less appealing to the reader.
There are some tips you may consider when creating quality content for a blog. First of all, regardless of the domain and the target audience, it should be reader-friendly and even reader-oriented. This means that even when you deal with a scientific topic, you can still keep the reader’s attention vivid since not everybody who visits your blog has a professional cultural background. Write everything in short or medium-sized paragraphs so that the information naturally flows without being hard to track in case of an interruption.
