Blogging Mistakes: #8 Being One Dimensional

One Dimension

One DimensionJust as the world is getting more social, the web is also getting more multi-dimensional. If you’re only presenting your content in text media, you’re going to miss out on a lot of viral opportunities. Infographics are all the rage and are perfect for pinning to Pinterest. YouTube is the fastest growing search engine only second to the mother ship, Google.

Then there’s podcasting which allows you to gain access to iTunes’ massive user base. Audio also allows you to get your content into the hands (and ears) of people who don’t have time to read blogs, but enjoy having an audiobook to learn from when they’re on the go.

Infographics

SEO Infographic

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Infographics are an awesome way to package interesting facts and information about a specific topic in a way that’s fun to read. In plain text, people probably wouldn’t actually take the time to read about a lot of facts. But in a fun infographic format, it can really go viral.

Use them in your blog to drive home a point. For example, I’ve included an infographic about SEO so that if I was writing a blog post about ways to improve the SEO of your WordPress blog, the infographic would help the reader visualize the points I was making.

Probably the most popular program to create infographics from scratch is Adobe Illustrator but that’s a pretty pricey program. You can find some good PLR infographics out there on various subjects or you can use a site like Piktochart where they give you a template and then an editing screen to create your own in just minutes. You can get started for free with a few basic templates and if you really want to turn out some cool graphics, you can pay to get the Pro version with over 80 templates.

Videos

There are so many ways to make videos these days. The camera in the latest iPhones is as good as most camcorders. Screencast videos are perfect for demonstrating or teaching something on your computer. Even PowerPoint slide presentations can easily be converted to a video using PowerPoint 2010.

YouTube continues to add cool features for editing your videos right in your YouTube account. You can add annotations and clickable links to other YouTube videos. Just recently they started rolling out the ability to pick your own video splash image. You know, that’s the frame of the video that shows up when you embed your video — usually a frame with your mouth wide open.

I have discovered a cool video tool called Video Scribe. You may have seen some of these floating around. Now you can do it yourself. Try out the free trial — don’t blame me if you get hooked!

Podcasts

I’m just starting to get into doing podcasts which are simply mp3 recordings that are coded to go into an RSS feed. The most popular podcast feeds are located in iTunes. So how do you code your mp3’s for iTunes? One way is to make your recordings through a service like Blog Talk Radio. Another way is with a plugin like Blubrry PowerPress.

When I start learning a new skill, I look around for a great expert. When it comes to podcasting, you couldn’t find a better teacher than Kelly McCausey of Solosmarts. She was a true pioneer in this format and her Smart Podcasting Skills audio series covers everything you need to know.

Christine Cobb

Christine Cobb

is a web technology consultant, a small business online marketing consultant and provides information for new bloggers and affiliate marketers.
Christine Cobb

Comments

  1. You are addressing a big topic Christine and you’re right! It’s smart to spread your expertise via multiple formats.

    I turn to YouTube anytime I’m searching for something visual/how to in regards to web tools – wouldn’t it be a shame if YOUR expertise wasn’t found there?

    I go to iTunes to fill my Mp3 player with business knowledge – and I know for a FACT that many really smart marketers are NOT there 🙁

    You gotta be everywhere you can!

  2. This is very well said Christine! As I learned about the different ways of how people learn, I figured that each learning strategy should be taken into consideration. Some people are visual learners; thus the need for infographics. Some are auditory learners; thus the need for podcasts. And some are kinesthetic learners; this is where the videos seep in. According to these differences, we will be able to cater to the needs of the people.

  3. Well I agree that the use of graphics and other visual or auditory media on your articles will attract more readership, but sometimes I am afraid that I might intimidate or overwhelm readers should I incorporate numerous media type in one article. They could sometimes distract the readers from the actual article if not used correctly.

    Though I agree with infograhics and youtube, as they can help a lot. But I haven’t really used iTunes as such.

    Personally, I believe it’s ideal to use one or two media type at a time so as not to scare away readers that are actually more into texts… Sometimes it’s just too hard to cater to all kinds of readers — you can’t really know who to prioritize first.

    • Christine Cobb says:

      John — Totally agree. In fact this post is way too overloaded with media but I needed to illustrate the various kinds. I’m thinking the podcast would be used as a more in-depth discussion of the topic. In other words, the post would be short and sweet and if you wanted more, you could listen or download the audio.

      • I am in for any free podcast available for iTunes. The paid ones are a little out of my bounds right now. My Google account seems to be not configured properly for my iTunes Store, which is at the moment locked to my sibling’s account. Shame. That explains why I haven’t tried iTunes based on my previous comment.

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